JAKARTA – Huawei realizes that the pandemic conditions have changed the business model of the people, who are now starting to shop online in stores e-commerce. For that Huawei presents live streaming e-commerce so that retailers and buyers can meet face to face.
Launch from XDA Developer, the service was announced during the Huawei Developer Day 2020 webinar. This Huawei solution is designed to help developers open up more opportunities in the e-commerce industry, as well as enable retailers to have an easier, faster and more immersive live streaming experience.
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“With more and more consumers and vendors turning to live trade streaming to sell and buy products, e-commerce continues its rapid growth and represents a growing share of the global retail industry, “said Peter Gauden, Head of Marketing for Huawei Consumer Business Group’s EcoSystems, Friday, August 7.
Live streaming is considered to have a much more successful customer conversion rate compared to e-commerce conventional and more effective at activating sales and building loyalty.
Huawei’s device virtualization equipment allows switching between cameras, with one click on the host device, the host can display products from multiple angles and keep the audience engaged.
This technology is said to be more cost effective and can be easily operated from a single device in the live streaming room. The solution also integrates HiAl HMS to enhance the experience live streaming e-commerce by enabling scenario-based sales.
The merchants can also customize the shop background accordingly real-time, when giving a demo of a product that will be marketed naturally. Huawei’s AR capabilities, which are integrated into live streaming, also allow products to be displayed more clearly.
To support this service, Huawei has enhanced its 5G and Wi-Fi network capabilities to provide a more efficient and fast live streaming experience. The holding of this event is part of Huawei’s commitment to creating a new, more innovative ecosystem.
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